Design and visual content are the biggest challenges for 23.7% of content marketers. And it is also one of the most important aspects of marketing.
The right ad at the right time can bring in many sales. However, if you let this opportunity go, all that money is lost.
This article will educate you on 8 tips to avoid Ad Graphic Mistakes and how hiring graphic design agency services might be the right call.
- Make your ads stand out
What distinguishes your ad from the countless other ads people see every day?
This is the question you need to answer while making your ad.
Avoid designs that are overused and don’t be scared of taking risks. Or else, your ad will get lost among the millions of others.
Doing something that hasn’t really been done before is what will attract customers’ attention and bring in sales.
For example, if you own a small business that sells clothes, you can advertise it with the help of clever animations rather than just hiring models or influencers which can cost a lot. You can also use catchy audio tunes.
A unique logo also goes a long way. Take the help of graphic design agency services to establish an identity with a unique logo.
- You are not focusing enough on the visuals
The best-performing ads usually have minimal to no text.
People following directions with text and illustrations do 323% better than people following directions without illustrations.
So, it’s no surprise that 49% of marketers rate visual marketing as ‘Very Important’ to their marketing strategy, 22% consider it ‘Important’, and 19% say that their strategy is nothing without visual content.
Hence, work on how illustrations can describe and sell your products rather than just stuffing text.
Such a demanding task can only be handled well by graphic design agency services. With experience and the right skills, they know how to achieve a balance between visuals and text.
They can create interactive and relevant blog designs to engage and act as an effective marketing tool which means they can start attracting sales fast.
- Don’t try too hard
One mistake that we see more often than we’d like is ads that are trying too hard.
They have too much text. Too many fonts.
It overwhelms the eyes and people just overlook your ads.
Did you know that Facebook used to have a 20% rule?
You couldn’t run any ads that have text that cover more than 20% of your image.
Although this isn’t a rule anymore, it is still advisable to adhere to this principle when creating your own ad visuals.
You also don’t want to use too many different fonts in your design. Too many fonts can make your graphic look overcrowded. Aim to use no more than two fonts for each advertisement.
- Don’t use stock images
The purpose of your ad is to showcase your product or service.
Each company has an original product. Clutch onto that idea while designing the ad.
This means cutting down on stock images.
If you just use stock photographs for your social media visuals, including your advertisements, your ads will look impersonal and tacky.
Stock photos will never be able to adequately reflect you and your company.
And no one likes misleading images.
Therefore, if you have the opportunity, use real, high-quality photographs of your product or service.
This will build the customer’s trust in your company as they can rely on the visuals.
- Don’t make stiff ads
Think about the ads that you have gotten the most hooked on.
From what we’ve observed it’s usually interactive game advertisements that ask you to play the game.
More often than not, we want to play more.
This may not apply to your products and services but it’s a perfect example of how interactive acts with motion reels in customers.
As per this survey, the primary form of media used in content marketing is video. One-fourth of marketers are investing in content marketing related to product promotions while just over 20% of investing in branded storytelling specifically.
This means that you need graphic design agency services which can incorporate animations, movements, and even some form of interaction into your advertisement.
- Focus on the subject
All your ads should have one focus. It could be your product, your logo, a slogan, or whatever you want to highlight.
This focal element has to consistently be replicated in all your advertisements, including your social media advertisements.
But watch out for over-promoting your brand when it comes to advertisements. Overdoing it can distract from what you’re truly selling in the advertisement.
Depending on your motive, maybe your company’s logo won’t need to be as apparent as they often are in your regular social media posts. This is a choice you have to make.
The key to creating a good ad is that you design your visual around your subject. The branding elements should help the subject stand out and not blend in.
- Don’t ignore the preference of your target audience
Of the Instagram Story formats people prefer most, 35% say they engage with short narrative-styled Stories most often, followed by interactive Stories centered around quizzes and polls.
Hence, you also need to design your ad graphics depending on your demographic and where you are planning on launching the ad.
You can’t expect the same content to work on every platform.
This is why you need graphic design agency services that can design different ads based on your needs.
- Save in the right format
How do you choose which extension is best for your project?
This is especially hard if you are new to the field. You need graphic design agency services to help you out.
Most design software offers users the option to save in Joint Photographic Experts Group (JPG), Tagged Image File Format (TIFF), and a number of other extensions.
Your decision will be based on the finalized graphic’s intended usage as well as the design’s necessary elements.
The professional will consider whether a photo or design image needs to be in vector format and how it will be compressed when selecting a file type.
They will also consider whether the design will be printed or presented online as well; knowing these details will help them choose the best technique to save time.
There is no foolproof method to win over every client 100% of the time.
That isn’t your goal anyway.
You need to avoid huge mistakes like the ones mentioned above and please as many customers as you can.
Graphic design agency services will do their research and find out what kinds of design projects have previously succeeded in their field.
It is much simpler for the designer to produce relevant ads for their customers by evaluating the customer feedback to such campaigns and understanding why concepts succeeded or failed.