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How responsive can web design improve the SEO of your site?


73.1% of web designers say that non-responsive design is the prominent reason why visitors bounce off a website.

So, when visitors do not remain on your website, it will eventually affect your SEO rankings.

Hence, it is essential to hire a multi-talented SEO agency in London.

But, what is a responsive website design?

A responsive website is the type of design that responds to user behaviour and screen size.

For example, if the user is browsing a website on a laptop and decides to shift to mobile, the website should also be able to do so.

It should be able to render well across different devices and screen sizes.

Key elements of a responsive website design

  • The website should be built using a flexible grid
  • Images used in a website should be flexible and optimised
  • Enable different views through media queries in different contexts

7 ways responsive website can improve SEO

●      Google has moved towards and prioritised the ‘mobile-first’ approach

52% of global online traffic comes from mobile. As a result, your website needs to work efficiently on every device.

While mobile searches have increased, Google strives to provide the best user experience. So, it also prioritises mobile-friendly websites while ranking them on SERP.

Thus, take help from the best web design services in London to make your website mobile-friendly.

●      It improves usability

Dwell time plays an important role when trying to rank high on the search engine result page. It is the time spent by visitors on a website.

When the dwell time is higher for a website, it signals to Google that the site has valuable content. However, people will dwell on a website if they are satisfied with it.

Responsive websites are easy to navigate and fast. Hence, it becomes easier for people to find relevant information without getting lost in the labyrinth of a complex design.

Moreover, when the usability of a website is great, people will come again to visit it.

●      Enhanced customer experience

A responsive web design delivers a better and more positive customer experience. Moreover, when Google wants to keep its users happy, your user-focused website will increase your chances of ranking.

When visitors are happy with your website, they are likely to turn into customers.

●      Better page speed

Page speed is one of the most prominent factors that affect the website’s SEO. So, it is crucial to utilise the finest SEO services in London.

When your page loads in 1 second, the bounce rate is 7%, and when it loads in 5 seconds, it is 38%.

So, with every increasing second of load time, you have the risk of losing visitors.

Responsive websites can load faster on every device and boost SEO.

Also Read: How to build a brand from scratch? – A definitive guide

●      Reduced bounce rate

Dwell time and bounce are kind of similar. They both refer to how speedily the visitor leaves a website.

However, a high bounce rate sends a negative signal to Google. It means that your website does not load quickly or fails to provide a better user experience.

No matter how fabulous your products, services, or content are, if your website design does not satisfy users, they will leave it.

●      Keep away from duplicate content

When businesses try to make different websites for mobile and desktop, it leads to duplicate content problems. Even if the URLs are different, when Google sees the same content, it will think it to be a duplicate.

However, a responsive website design can save you from this issue. It creates a single website that renders well on every device.

●      Get more social shares

Valuable and insightful content is often subjected to more social shares. A responsive website with great content will urge users to share it on social media.

So, when you have a responsive website and solid content, it is also essential to have a strong social media presence. For that, you can use social media marketing services.

Responsive website design best practices

  • As mobile websites do not have larger space, you need to organise your content accordingly. Hide some unimportant sections, shorten them, or arrange them differently.
  • Keep your call-to-action clear. Highlight it, use contrasting colours, and place it where it is easy to find.
  • Use SVGs (Scalable vector graphics) to keep your icon or graphic ultra-sharp.
  • Keep clickable elements in your website large enough so that a human finger can touch them easily.
  • Consider the typography of your website. The fonts should be readable, have optimum white space, and have moderate size.
  • Embed mobile number, email address, and social media handles into a clickable button so people can directly take action.


When it comes to Google ranking, the search engine considers numerous factors before ranking any website. While many factors directly affect SEO, some of them indirectly influence the rankings.

Google aims to enhance user experience, and a responsive website can just serve that goal. It improves user satisfaction and eventually leads to improved rankings.

So, utilise the best web design services in London to create a fully-functional and beautiful responsive website.

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