Gift-giving is the ideal way to show people your unique personality. Also, it helps brands promote themselves and show their prospects what makes them stand out from the competition. Although there are numerous ways to go about this, not many matches what keychains offer individuals and the business world.
No wonder many brands and businesses are leveraging the power of keychains to drive growth. And among the best ways to spice up this marketing tool is to go for custom keychains. A perfectly customized keychain conveys your brand image, helps retain existing customers, and gets you new leads.
But do you know what goes into customizing keychains for your marketing campaign hassle-free? Fret not, since we are here to lend a helping hand. Read on to unearth the simple hacks for customizing keychains to make your brand stand out in the competition and increase its goodwill.
A simple way to handle this hassle-free is by including your logo in the keychain to capture attention and spread your brand message. The logo helps win prospects since most people bring their keychains with them.
- Define Your Needs
Not every custom keychain will serve your intended purpose. And since you want to maximize your marketing budget, you must choose the correct custom keychains for your brand or business. That is why you should take the initiative of defining your marketing needs before investing in customized keychains.
Custom keychains are available in different materials, each playing a vital role in different scenarios. Among the most common custom keychains worth your attention include epoxy keychains, rainbow acrylic charms, rubber PVC keychains, and acrylic keychains, to mention a few.
You want to get the most from custom keychains, and it narrows down to choosing the best material for your marketing campaign. Never rush over this decision since it could tarnish your marketing campaign. Define your marketing needs and select the materials you’d like to use before getting to work.
- Let Creativity Shine
Creativity is a no-brainer when using a customized keychain for a promotional event or guerilla marketing. You can’t attain the perfect representation of your brand image or win prospects if they don’t see value in the keychains. And since you want to give competitors a run for their money, always ensure creativity shines while leveraging custom keychains for marketing purposes.
You can also include a tagline in the customized keychain to convey your brand in the shortest way possible. Be sure to use a catchy tagline that prospects can remember wherever they go. But the tagline should always be in line with your product or service. That is the only way recipients can relate to your brand or business.
- Simplicity Matters
There is no essence in including too much in your custom keychains since it won’t do you any good. Keychains are tiny, and too much clutter only tarnishes their worth. While you want to include details in the keychain, never go overboard. Let simplicity guide you while customizing the keychain to ensure potential customers receive the message better.
A great custom keychain has a company name, logo, phone number, address, email, and slogan. There is nothing wrong with including an image on the keychain, as it is the ideal way to capture people’s attention almost immediately. After all, people are visual. If your company lacks a logo, always look for a small design to include in the custom keychain.
- Engage Your Audience
The information you include in your customized keychain says a lot about whether or not you will reap maximum benefits. Even though including the company logo and name can do the trick, there is more to using custom keychains as marketing tools than meets the eye. Strive to make your custom keychains different from the competition by engaging your target audience.
Keep in mind no promotion campaign is successful without subtly engaging prospects with your brand message. And it doesn’t have to be the sole reason behind your woes since simple hacks like imprinting brain teasers on the keychains can work magic. Imprinting fun quizzes can also do the trick since they give the recipient something to think about when they see the keychain.
- Work with the Pros
Sometimes the DIY approach is not the most viable option to leverage when customizing keychains. We understand that you want to save money, but do you think of the time you waste customizing the keychains? You can prevent this and avoid stress by working with pros in the field.
Now more than ever, there are different places to buy customized keychains without moving a muscle. It is not to say you should get custom keychains from any online dealer you find. Some don’t have what it takes to meet your needs.
Take it upon yourself to do your homework and look for experts who specialize in custom keychains. One such specialist worth your attention and money is the renowned Vograce. Their products are reliable, durable, exquisite, and cost-effective customized keychains to ensure you get the most from them. All you have to provide patterns or designs, and their professional factory and team will make the production.
The Bottom Line
Custom keychains are a perfect marketing tool for brands and businesses operating in different industries. You can give them as handouts during trade fairs, corporate events, or fundraising campaigns. And since almost everyone needs keychains while doing their daily errands, they help pass across your brand message fast.
Either way, you need to hand out well-customized keychains to stand the chance of reaping maximum benefits. Stick with a few colors, keep it simple, let creativity shine, and engage with your audience.
Also determine how much cash you have to spend before customizing keychains for your marketing campaign. After all, your budget helps define whether you go with a cheap keychain or something more sophisticated. Hopefully, this simple guide can come in handy the next time you use custom keychains for advertising your brand or business.